Major entertainment events and resident shows are a primary draw and a significant revenue stream. It's Not Just About Gambling Modern casino resorts, especially in destinations like Las Vegas, are masters of diversification. The array of dining options, from fine dining to quick bites, contributes massively to the bottom line. The rest comes from a wide range of ancillary services, including:
Luxurious accommodations are a massive source of revenue and serve to keep guests on the property. The MICE (Meetings, Incentives, Conferences, Exhibitions) market is a critical revenue driver for large resorts. Many modern casinos include extensive shopping malls with designer stores. Gambling might only account for a fraction of their total revenue. By offering a cheap hotel room, they ensure the guest will be doing their gambling, dining, and shopping on their propert By giving a player a free drink, the casino encourages them to stay at the slot machine longer. Using Comps to Drive Spending Don't be fooled by the free perks